Betting solutions company Aspire Global has entered a partnership with WIN Group, owners of esports bookmaker Winners.bet.

The agreement will see Aspire provide its suite of proprietary offerings to WIN Group, including casino games and sports betting through its sportsbook BtoBet. Aspire will additionally consult in the migration of its offerings to WIN’s platform.

Image credit: Winners Bet and Aspire Global

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WIN Group CEO, Stephen Shoemaker, commented on the partnership in a release: “We are primed for the broad expansion of our Winners.bet offering, and in Aspire Global we have found a platform partner that matches our own ambitions and focus on global leadership in its market.”

WIN Group launched its esports betting platform Winners.bet in April 2020. The platform debuted with BetConstruct as its sports betting software provider, supplying Winners.bet with data and odds feeds for its esports offerings.

Aspire Global CEO, Tsachi Maimon, added: “Esports is one of the most exciting segments in iGaming and we are determined to lead the development in this important area. We look forward to working with WIN Group to create the world’s premier gaming experience in esports.”

RELATED: Esports bookmaker Winners.bet launches traditional sports betting product

In May, Winners.bet added traditional sports betting categories to its platform, complementing existing esports offerings such as League of Legends and Counter-Strike.

Esports Insider says: Aspire Group’s partnership with WIN Group should prove to bolster the Winners.bet platform with additional casino games and broader sports betting options.

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