Esports and gaming firm GameSquare Esports has introduced the launch of Fourth Frame Studios, a content-focused studio led by former FaZe Clan Vice President of Content Oluwafemi ‘Femi’ Okusanya.
The new studio, based mostly in Los Angeles, is anticipated to develop inventive content options for manufacturers and purchasers throughout quite a few industries. This consists of gaming, sports activities, vogue and client merchandise. Former 100 Thieves Vice President of Marketing, Mark Rasoul, will act as a Strategic Brand Consultant for the brand new firm.
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The new enterprise arm of GameSquare Esports will search to leverage the information the corporate has acquired by means of its esports and gaming ventures to supply content manufacturing for purchasers.
The studio will look to supply inventive sources and manufacturing companies. This consists of creating long-form and short-form video content, curating and executing in-person occasions, in addition to designing AR and VR environments inside the metaverse.
Femi Okusanya, Head of Studio, Fourth Frame Studios, mentioned: “With an unrivaled ability to connect with youth culture and access to a vast network of talented creators, Fourth Frame Studios is positioned to shake up the digital content space in a major way. We’re committed to telling stories from different points of view and creating culturally impactful entertainment that is representative of gamers and their broader interests.”
It has additionally been revealed that actor Jordan Fisher will function Fourth Frame Studios’ Creative Advisor for Original IP Development.
GameSquare is generally often called the owner of American esports organisation Complexity Gaming, esports company Code Red Esports and Chinese esports organisation LGD Gaming. Earlier this 12 months, the corporate appointed Lauren Baines as its new Head of European Sales.
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GameSquare’s CEO, Justin Kenna, added: “We identified a gap in the market between high-end, strategic content production needs from brands and in-depth, in-house knowledge of how to stay relevant amongst hard-to-reach audiences such as gamers.”
Esports Insider says: The new enterprise from GameSquare is a really sensible transfer. The firm already has esports organisations and companies below its umbrella, and a specialised content firm can leverage all data and expertise to supply a secure stream of income.