Sony Music Entertainment Japan, Aniplex and Pocketpair jointly establish Palworld Entertainment

Sony Music Entertainment Japan, subsidiary Aniplex and Pal World Developer Pocketpair has announced the creation of Palworld Entertainment, a joint venture that will be responsible for developing the reach of the intellectual property and expanding business efforts, including global licensing and merchandising activities associated with Pal Worldout of the game.

Get the details below.

Sony Music Entertainment (Japan) Inc. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Shunsuke Muramatsu, hereinafter referred to as SMEJ) and its group subsidiary Aniplex Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Atsuhiro Iwakami, hereinafter referred to as Aniplex) and Pocketpair, Inc. (Headquarters: Shinagawa-ku, Tokyo, President: Takuro Mizobe, hereinafter referred to as Pocketpair) have established a joint venture (hereinafter referred to as JV), Palworld Entertainment Inc., to expand and develop new businesses associated with the hit game, Pal WorldThe announcement was made today in a joint statement by the three companies.

Pal Worldan open-world multiplayer survival game created, produced and published by Japanese developer Pocketpair, became the big hit of 2024 when the total number of players surpassed 25 million after just one month of release.

He Pal World The game, currently available on PC, Xbox Series X/S, Xbox One, and via Xbox Game Pass, seamlessly integrates elements of battle, monster capture, training, and base building. Players can wield a variety of weapons, from classic bows and spears to modern assault rifles and rocket launchers. Gameplay involves tracking down and capturing buddies, who, in addition to assisting players in building and expanding their base operations, can become powerful allies in combat.

The joint venture will be responsible for developing the scope of intellectual property and expanding commercial efforts, including global licensing and marketing activities associated with Pal Worldoutside the interactive game.

The joint venture’s efforts will begin with the development of exclusive products based on the game, which will debut and be sold at Pocketpair’s booth during Bilibili World 2024 (beginning Friday, July 12, 2024 in Shanghai, China) and will be available for pre-order on the e-commerce sites of Aniplex and its subsidiaries, Aniplex of America and Aniplex Shanghai, with more detailed information to come at a later date.

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