American game writer 2K has appointed Tim Andrade as the firm’s new Director of Esports Partnerships and Licensing, according to a post by Andrade via social media.
Andrade will take over the firm’s massive partnership roster for its esports titles, which most notably consists of the NBA 2K League, and can be tasked with strengthening accomplice relations and licences.
Active since 2011, Andrade labored as a degree designer earlier than transferring to Electronic Arts. From there, he moved to Sony Mobile, the place he labored as a Project Manager. In 2016 he secured the place of Business Development Manager for esports and gaming information firm Newzoo.
After Newzoo, he moved to BANDAI NAMCO America, after which to Capcom, the place he stayed till the transfer to 2K. Throughout his profession, he labored with esports manufacturers and creating esports scenes throughout a range of totally different video games, resembling Street Fighter. During his time at BANDAI NAMCO he additionally labored with esports event organisers and manufacturing corporations for esports video games on the BANDAI NAMCO roster.
The 2K League additionally already has a powerful lineup of companions, together with Champion, Snickers, Wilson, Google, SAP and Coinbase. The League’s ecosystem is additionally steadily rising and at the moment options 24 groups.