PAX organizer ReedPop and ESA end E3 partnership

E3 2023 was canceled in March, and PAX organizer ReadPop was in charge of organizing the event, the first of a multi-year deal. However, ESA, the curator of E3, has announced that this partnership will not continue.

According to this, ESA and ReedPop have mutually decided to part ways. On top of that, E3 2024, which is still planned to take place, will not be held at its traditional venue, the Los Angeles Convention Center. It was like this It was earlier reported by the city itself. There’s no word on where E3 will be held, but the site reports that ESA is looking to completely reinvent the show in 2025.

“We appreciate ReedPop’s partnership over the past 14 months and support their continued efforts to bring the industry and fans together through their various events,” ESA President and CEO Stanley Pierre-Louis said in a statement. “While the scope of E3 is unparalleled in our industry, we are continuing to explore how we can evolve it to better serve the video game industry and evaluate every aspect of the event, from format to venue. We remain committed to our role as industry moderators and look forward to sharing news about E3 in the coming months.”

ReedPop has been tasked with revamping this year’s ill-fated E3 after the show slumped over the past few years due to the pandemic and waning publisher/developer interest. The 2023 edition fell through after Nintendo, Sony and Microsoft refused to attend, along with publishers such as Ubisoft and Sega. The last in-person E3 was in 2019, and outside of an online-only 2021 event, every subsequent E3 has been canceled entirely. Geoff Keighley’s Summer Game Fest has since filled the void.


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