Image via Roblox Adopt Me! and McDonald’s
Adopt Me! Happy Meal toys will be available to collect between Sept 7, 2023, and Sept 27, 2023, in select McDonald’s restaurants; specifically, select restaurants in the country of Austria. Though Uplift Games, Adopt Me’s development company, has yet to speak on this discovery, the collab has seemingly been confirmed by the Austrian McDonald’s website, which showcases all of the upcoming Adopt Me! toys, along with a McDonald’s x Adopt Me! promotional image. At the time of this article’s publication, it’s unknown where else these toys will be available, but, considering Uplift Games’ UK base, it’s likely they’ll expand throughout Europe before coming to the United States.
This isn’t the first time Adopt Me! has received a toy line, and it certainly isn’t its first big-brand collab. In March 2023, Adopt Me! announced three separate toy lines that would be made in partnership with Jazwares, one that features six standard 8″ stuffed animals, and two others that incorporate an element of mystery—the 2″ plastic Mystery Pets, and the 5″ Surprise Plush Pets. Prior to that, the company had already lined up and completed partnerships with three different animated films, Scoob!, Sing 2, and Minions: Rise of Gru, with each one adding an event inside the Adopt Me! experience.
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With an average player count of well over 50,000, Adopt Me! has become a Roblox powerhouse since its debut in 2017. As more brands discover the versatility that the Roblox platform has to offer, and continue to saturate the underutilized and often-overlooked market that exists within it, partnerships with large Roblox experiences will become even more commonplace than they already are, and outside collaborations will continue to develop. As inferred by highly-regarded Roblox leaker and community member @LilyGia_, it’s likely that the Adopt Me! Happy Meal toys will spread to other countries due to their success, and will come to the US sometime in April 2024.
Looking for more Roblox news? Check out some of our other articles on Roblox settles $10 million lawsuit that demands refunds on deleted avatar items or Roblox powerhouse Welcome to Bloxburg reportedly acquired by Embracer Group, owner of Tomb Raider, Borderlands, and more here on Steam Game Guides.